UGC videos for a refillable oat milk subscription
Shot list
- Open on your face, say the hook in the first two seconds.
- Cut to the product in your hand, show the packaging clearly.
Rest of the brief
- Show yourself using it, one continuous take.
- Show the result close up.
- Close with the one reason you would tell a friend about it.
Opening line
“Name the problem this solves, out loud, in the first sentence.”
Description
A refillable oat milk subscription, shown in real use in short vertical videos filmed on a phone. Keep it unpolished and let the product do the work.
Do
- Film vertically, 9:16, in natural daylight.
- Talk to the camera the way you would talk to a friend.
- Keep the product visible and in focus whenever you mention it.
- Keep the whole video around 20 seconds.
Don't
- No text overlays or captions burned into the video.
- No licensed music, the audio must be yours.
- No claims about results the brand has not given you.
Charged per approved video€46.84